- Which platforms do you manage?
- We currently support Facebook, Instagram, LinkedIn, TikTok, and Google Business Profile. Most small businesses see the best ROI focusing on 1-2 platforms rather than spreading thin across all of them.
- Do you create the content or do I?
- Both options work. We offer tiered content creation, from light touch-ups on your photos to full professional photography and graphic design. You choose how much creative control you want to keep.
- How many posts per month should I plan for?
- It depends on your goals and market. Most small businesses do well with 15-20 posts per month. We'll recommend a frequency during your free consultation based on your industry and competition.
- Can I approve content before it goes live?
- Absolutely. We can set up an approval workflow where you review and approve every post before publishing. Most clients prefer this initially and shift to a trust-based approach once they're comfortable with our style.
- Do you handle paid advertising?
- Yes, we offer paid ad management as an add-on. We handle campaign strategy, audience targeting, A/B testing, and performance optimization. Management fees are based on a percentage of your ad spend.
- How do you measure success?
- Every tier includes monthly reporting with metrics that matter: reach, engagement, follower growth, and website traffic from social. We focus on business outcomes, not vanity metrics.
- Is the base cleanup service required?
- Yes. The Social Media Cleanup & Brand Strategy is a one-time setup required before ongoing management begins. It comes with a 3-month minimum management commitment so we have enough runway to build momentum and prove results.
- Is content shared across all my platforms?
- By default, yes. Content creation pricing is based on a single set of assets shared across all your managed platforms at no extra cost. If you need unique, platform-specific content, that's priced separately.
- How far in advance do I need to schedule professional photography?
- Professional photography shoots require a 2-week lead time for scheduling and coordination with our local photographer network. We recommend planning your content calendar a month ahead to get the most out of each session.
- Is the post count per platform or total?
- Post frequency is per platform. If you choose 15 posts per month across 2 platforms, that's 15 posts on each platform, not 15 split between them.
- Are there limits on engagement and outreach responses?
- Fair-use limits apply to engagement and outreach response volumes to ensure quality and sustainability. For most businesses, these limits are well above what you'll need. If your accounts consistently exceed the standard volume, we'll work with you on a custom arrangement.
- What's the minimum for paid ad management?
- Paid ad management has a $150/month minimum fee, regardless of your ad spend. This ensures we can dedicate the time needed for proper campaign strategy, monitoring, and optimization even at lower spend levels.